FORREST DESIGN GROUP

DESTINATION MARKETING

FOR RURAL, REGIONAL, & LESSER- KNOWN PLACES

Market the Traveler Before the Destination

Traveler-First Marketing helps destinations move beyond broad awareness to understand what travelers are looking for, connect that intent with the right experiences, and influence real travel behavior.

Thank you for being part of the conversation. Let’s keep it going.

Behavior Reveals Intent

What travelers search, view, save, click and ask about helps us understand what they are actively considering

Relevance Beats Awareness

Focused marketing connects the right traveler with the experience most meaningful to them.

Right-Fit Travelers

You don’t have to be everything to everyone. You have to be exactly right for someone.

What Are Your Travelers Already Telling You?

Travelers reveal what matters to them through their searches, website activity, content choices, social engagement, questions and trip-planning behavior.

The Visitor Intent Intelligence Report brings those signals together to show destination organizations:
• What travelers are actively interested in
• Which experiences and seasons are gaining momentum
• Where marketing opportunities may be getting missed
• How to turn those findings into practical campaign decisions

It is a clearer way to move from assumptions about travelers to evidence of what they are actually considering and doing.

HOW WE HELP

VISITOR INTENT INTELLIGENCE

Ongoing analysis of traveler search behavior, website activity, social signals and visitor inquiries—translated into useful findings and recommended marketing actions.

TRAVELER-FIRST STRATEGY

Audience, positioning and experience strategy built around the travelers most likely to value what your destination genuinely offers.

RIGHT-FIT CAMPAIGN PLANNING

Focused campaigns designed to reach the right travelers with the right experience when interest can become a trip.

IS THIS THE RIGHT FIT FOR YOUR DESTINATION?

We work best with destinations ready to understand their travelers more clearly

and make more focused marketing decisions.